Independent digital studio / Montréalelyatheagency@gmail.com
Case / 05
Keep It G
A dark, mark-led entry experience built for a Montréal streetwear label.
A gated first impression.
01 / Cinematic opener
The mark arrives before the store.
A gated entry sequence built for a Montréal streetwear label.
02 / Problem / context
A generic storefront would flatten the first impression.
The label needed an opening moment that could establish identity before revealing product.
03 / Visual system
Restraint creates the gate.
A mark-led composition, controlled hold, and tight palette give the first interaction weight without adding decorative UI.
- Type
- Mark-led display / compact sans
- Motion
- Gated reveal / deliberate hold
04 / Product / system
Entry gives way to collection.
The sequence moves from identity into the label’s collection and product paths without turning the intro into a dead end.
System flow
- 01Mark
- 02Entry
- 03Collection
- 04Product
- 05Contact
05 / Result / live experience
A considered first impression.
The experience gives Keep It G a distinct entrance instead of the default storefront opening.
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